“Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.”
Rick Levine, Java Software Group
Is your website up to date? Ok, how about your LinkedIn page? Your bio? Your headshot? Facebook page? Facebook BUSINESS page? Google + page? Zillow profile? Trulia page? Twitter? Instagram? Snap Chat? Did you write your latest blog post? Did you send out the Drip E Mail? Should you do a Podcast? MAKE IT STOP!!!
Each and every day technology advances and along with it, the inability to keep up. The number of places your digital self appears today versus even a few years ago is far greater and quite frankly, there is no end in sight. The furious pace of technology is mind-boggling and trying to keep up is a battle we are all destined to lose if we try.
While every website, portal, social network or digital technique has value, the day only has so many hours. It is critical for individuals and companies to focus on the platforms that drive the most value for the resources required to play in that space. And just because your competition chooses to play in a particular space, it does not mean you need to play there as well. The digital landscape is littered with incomplete efforts from businesses that failed to understand the effort required to earn a return on the time investment.
Samples of Our Work
Any successful entity (or individual) needs to have a robust digital footprint. With well over 90% of all consumers beginning any search by opening their laptop, tablet or smartphone, any weak, incomplete, bland or otherwise ineffective web will have an extremely negative impact on the hearts and minds of your market.
Andrea Levine is high producing agent at the One South Realty Group. She is known for her knowledge and skills in representing modern housing, infill development projects and housing in the urban neighborhoods of Richmond and her marketing is designed to support those market niches.
We built AndreaLevine.com to help position Andrea in the mind of her audience as an authority on modern and contemporary architecture as well as urban housing. The centerpiece of her promotional efforts is an IDX Based Website that offers easy updating and automatic lead generation and collection. We use an upgraded WordPress platform to build, maintain and update the site with a pretty simple user interface.
Andrea also uses single property websites extensively. And by keeping these sites active, she has a documented history of the properties she has represented as well as lead generation and demonstration tool. Properties such as the residence used by Steven Spielberg during the filming of Lincoln as well as several properties along the prestigious Cary Street Road corridor had sites created that still live to help support her place in the market.
One of the most important decisions any service provider can make when it comes to playing the ranking game is that of brand — in other words, do you brand at your own name (i.e. AndreaLevine.com) — or do you brand at a term? For Sarah Jarvis, we elected to brand at a common search term (Richmond VA MLS) and built out a site designed to rank well in Google’s organic rankings.
In order to drive traffic to the site, we targeted specific search terms that we knew would drive high traffic to the site and made sure we created a page that was comprehensive and valuable. Google measures user engagement and tends to rank sites based on user interaction. Our page targeting the term ‘Richmond VA Relocation‘ (as well as its variants) has been one of the more powerful pages we have created on our flagship lead generation site.
If you type SarahJarvis.com in your browser, you will be taken briefly to SarahJarvis.com before being redirected to RichmondVAMLS.net. The RichmondVAMLS.net site is a valuable lead generation site for the Sarah Jarvis Team and has created an excess of 100 sales for her team in the past several years. But one of the keys in ranking well was choosing to brand a term Google felt was identified with searching for housing, and not just a promotional effort for an agent.
Using Google +
Google+ has not necessarily been the network Google anticipated when launched in 2011. It has undergone several iterations since its launch.
Despite the fact that the site does not carry the same level of traffic as Facebook or Twitter, Google + serves an extremely useful tool for those who create copy — claim of authorship. We use Google+ extensively when we are in content creation mode to make sure that we get our content indexed quickly (and thus in the Google ranking algorithm) as well as to protect us from any form of plagiarism. When Google sees duplicate content, it will only give credit to one author (hopefully the correct author!) and will generally punish rankings when it sees consistent abuse.
Understand what each platform does best and allocate your efforts accordingly.