“Change is not a destination, just as hope is not a strategy.”
Lawyer, Businessman, Politician
Facebook page or Facebook Business page? Boost an ad or run a campaign? What is Google Analytics? Should we buy an entire zip code in Zillow or part of one — and should we do mobile or desktop (or both)? And is my own website even mobile responsive? How do you market a subdivision? LinkedIn or Active Rain? Drip or blog? Ferry, Kinney or Buffini?
Please, make it stop!
From a marketer’s perspective, the old days meant finite options to reach your market — TV, Radio, Newspaper, Magazines and Direct mail. Today, the number of potential ways to reach your audience is almost limitless. And while, for the professional marketer the choices may seem somewhat obvious, for the average Realtor, builder, attorney or lender, choosing a platform and crafting a message seems daunting.
You see, it is nearly impossible to be an expert in your craft AND be an expert in marketing. Far too much technological expertise is required and there are far too many choices to be considered in order for the typical business owner to properly create, coordinate, deploy, measure and improve a campaign — this is where Hither comes in.
At Hither, we have decades of experience in not only marketing one of the fastest growing brokerages in the Richmond market, but industry specific knowledge that gives us an edge in knowing where the clients live, search and engage. We can sit with you, discuss goals, growth opportunities, budgets and strategy and come back with a plan. You don’t need to build a marketing department when you can leverage our experience and knowledge.